About: Brian’s struggles with weight are some we can all relate to — the need to get healthy, fit, you name it. But what makes his blog particularly interesting is that his studio apartment doesn’t have a kitchen. That forces Brian to get creative, and all he has to work with is a mini-refrigerator and a Big Boss Rapid Oven. His blog is a way to stay accountable and share recipes that are about as creative as you can get.
Keeping a toothbrush handy can do more than polish up that smile (and counter the effects of all that belly-slimming garlic); brushing your teeth throughout the day can also help you ditch that belly fat fast. A study conducted a sample of over 14,000 participants found that brushing after every meal was linked to lower weight. That minty toothpaste flavor not only clashes with virtually every food, brushing may also trigger a Pavlovian response that tells your brain the kitchen’s closed.
I feel this sets my advice apart from others who simply make money from telling others how to blog, even though they never truly blogged about anything but blogging. Wow say that 10 times fast. I’m not trying to be critical of others but I’m simply saying to be cautious when taking advice from someone who isn’t a true blue blogger. Trust me, it’s MUCH easier to make money in the “how to blog” niche and that’s why most new bloggers turn down that road. I’d much rather take advice from someone who spent years building a successful food blog, DIY Blog, Fitness Blog, or any other niche besides “how to blog” blog. They are the true blue bloggers and know what it takes – those are the bloggers that can give you solid advice based on their own experiences.
It’s hard to keep track of how much we eat. But a lot of research shows that when we keep track of intake, we eat less. This is called self-monitoring, and why writing down what I ate and weighed helped me.4,5,6 There are so many ways to do this nowadays: from the old-school paper-and-pencil method, to apps like MyFitnessPal, or the Weight Watchers points system.7

About: Yes, this is another one with plenty of followers, but it really is the best for one group: mom. Let’s say you are a mom. We’ll bet finding time to exercise and eat healthy seems damn near impossible, yes? Then Brooke’s blog is for you. It’s armed to the tee with quick fitness routines, easy-to-make recipes, heck, even stuff you can do with your baby. And if that’s not enough, you can also use it as a go-to resource to get the skinny on things like baby names, connecting with your loved ones and activities to do with the kiddos.
That first summer of all in was the summer of forming healthy habits and making lifestyle changes. They say (who is they? the internet? scientists?) it takes 30 days of doing something every day to form a habit. While that might be true for most people, it wasn’t for me because it took me the entire summer to form my habits. My nutrition habits were focused on eating nutritious foods and figuring out what those were. Specifically, I wanted to eat nutritious foods that fueled my body, figure out the right amount of foods I needed, eat less processed foods, and monitor sweets. My exercise habits were focused on incorporating activity into each day. Specifically, I wanted to start running, lifting, and be active every day.

About: Jess doesn’t blog as often as she used to, but every once in awhile she’ll pop in to share her latest life experiences, and, when she does, it’s sure to touch you deeply. Jess started blogging in 2013 to document her training for her first marathon, but quickly found that running ran in her veins. She uses it as a way to cope with life’s hardships and adventures — and takes her readers along a relatable journey as she does.

I can’t do anything about the fires today; or stopping the disasters facing my brothers and sisters around the world. My feeling - is it sadness? Maybe. It comes and goes and the next step I take is to ask myself, “How can I love myself with this feeling?”  “How can I feel this shitty and still know I am a vital human being.” Then I ask myself, “What can I do today to contribute to my purpose, even with this feeling in my body?”  All this sits side by side, steeping like a cup of tea. 


Her name is Jennifer and she is an amazing blogger, a mother of a girl, and a keeper of two dogs. She works in a medical device office and in the spare time she loves cooking and of course, being with her family. But what she absolutely loves the most, and is proud of it, that with the help of exercise and a great meal plan, she lost a bunch of pounds. The blogging is her way of helping her keep the pounds off, all the while giving her readers something interesting to try – new recipes, all the time! Naming her blog peanut butter and peppers seemed like the right thing for her to do, because she loves both of these things, and can literally put them on anything! So, if you are interested in her struggle with weight loss, or how she got into calorie counting, how she’s trying to get out of it, her every day fun recipes and little victories, it is all here – and it will provide you with the motivation you need!
 “Mindfulness is like a microscope; it is neither an offensive nor a defensive weapon in relation to the germ we observe through it.  The function of the microscope is just to clearly present what is there.”   Whereas…”Awareness is seeing the discovery of mindfulness.” Chogyam Trungpa’s, The Myth of Freedom on Mindfulness and Awareness, page 49 provides a deeper understanding of the relationship between Mindfulness and Awareness.

About: The primary purpose of Amanda’s website may not be to share fitness tips (she’s a virtual personal trainer), but that doesn’t mean you can’t find some amazing ideas on how to exercise in her blog. Amanda’s proven methods are the perfect balance of active training and rewarding results. Here, you’ll find fitness tips, training plans, healthy recipes and tons of health & nutritional information.
About: Shae is a Wichita native, and, as she puts it, she is “not skinny.” But she’s blogging about fitness and healthy eating anyway, with a few (ok, a lot) of complaints. Her blog features an impressive combination of her quirky, laugh-out-loud style and visually stimulating photos that tell the story or show the recipes as well as the writing itself does. Once you start reading, strap in. Because you’re not going to want to stop.
Julie’s blog is more than just impressive - it’s downright awesome. Really awesome. Why? Julie’s creative, and her mission to go from 314 pounds to 180 is just the beginning. She also seeks to love herself and find confidence - all while writing in her typical make-you-smile, make-your-day fashion. Julie has already lost over 50 pounds, and the fact that she sets rewards for herself (such as 5 inch Christian Louboutins when she loses 100) keeps her going. Readers will root for her as she works to get there.
Markwald, R. R., Melanson, E. L., Smith, M. R., Higgins, J., Perreault, L., Eckel, R. H., & Wright, Jr., K. P. (2013, April 2). Impact of insufficient sleep on total daily energy expenditure, food intake, and weight gain. Proceedings of the National Academy of Sciences of the United States of America, 110(14), 5695–5700. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3619301/

Hi Amanda! I promise you, you are NOT hopeless. You can do this! One small change at a time. Every decision matters and those small things add up so quickly. Feel free to send me an email and we can talk more and I may be able to give you more specific guidance, but for now, just know that you can do this. If God can take a junk food-loving, couch potato like me and turn me into a veggie-loving runner, I promise He can transform your life (and your heart), too!
My morning beverage of choice is a tall glass of spring water. When I get to work I will have my apple cider vinegar water, and then some tea. Hydration plays a huge part in your weight loss. 😎 #fitmom #keto #lowcarb #foodplan #mealplan  #lunch #dinnerideas  #dinner #lunchideas  #intermittentfasting  #beforeandafter  #beforeandafterweightloss  #fitness #fitnessjourney  #weightlossjourney  #weightloss #tea #acv #Applecidervinegar #hydrate
Full Plate Living is a nonprofit dedicated to a simple mission: Encourage, educate, support, and inspire anyone who wants to live a healthier lifestyle. They don’t advocate for starving yourself, spending your life at the gym, or giving up the foods you love. They’re also not about fad diets or weight loss supplements. Instead, they offer practical, straightforward steps to maintain a healthy lifestyle. Visit the blog.
Sonia is a single mom of two in her 40s. She’s also a former drinking, chain-smoking food junkie. Then she made a New Year’s resolution that stuck. She wanted to lose 50 to 60 pounds and be active at least 30 minutes a day, six days a week. She started running and hasn’t stopped since. The Healthy Foodie is full of healthy recipes that will help you on your own weight loss journey. Visit the blog.
Although I am not tiny or super duper in shape, I feel that I am finally at a comfortable and healthy weight that I can maintain while being busy and always on the go. My routine over the last year has been to try and eat fairly healthy during the week and then cheat a little on the weekends. If I splurge at one meal, I try and drink a healthy shake or a plate of veggies at the next to “make up for” the last meal. As I said before this is NOT health advice, just how I maintain my weight without counting every calorie. I am  not one of those people with a crazy metabolism who can eat whatever they want so I have to be conscious about it all the time. Boo to any of you who are that way. I am forever jealous. One thing that has really helped me to start losing some again recently has been an alkaline diet. I honestly FEEL so much better too!
Your body needs a certain amount of essential vitamins and minerals to function properly. What happens when you don’t get enough of them? What happens when you eat too little food, or when the food you eat isn’t sufficiently nutritious? Perhaps our bodies catch on and reply by increasing hunger levels. After all – if we eat more, we increase the chances of consuming enough of whatever nutrient we are lacking.
A year ago you couldn't find a fitter man than Drew of Fit2Fat2Fit, but then the personal trainer decided to take on a new project in order to better understand what his overweight clients were going through. He gained 70 pounds over six months—going from "fit to fat"—and is now in the process of going from "fat to fit." Along the way he's learned a lot about the mental struggles of weight loss, as well as the physical: check out his post about feeling too self-conscious to dance with his wife.
The final possible culprit behind stubborn weight issues may be the stress hormone, cortisol. Too much cortisol will increase hunger levels, bringing along subsequent weight gain. The most common cause of elevated cortisol is chronic stress and lack of sleep (see tip #10), or cortisone medication (tip #9). It’s a good idea to try your best to do something about this.
Mindfulness matters. “If you slow down and stop just mindless eating, you often realize you don’t need to eat as much as you thought you did; you’re already full,” said Dr. Steinbaum.” Part of this is watching portion sizes, which have ballooned in restaurants over the past 40 years, leading adults to consume an average of 300 more calories per day now than they did in 1985. Did you know that one serving of bread is actually just one slice? Or one serving of pasta or rice is just half a cup? And a serving of cheese is only two ounces, or the size of a domino? You’re probably eating much more than you realized. “There have been multiple studies that see keeping a food journal is effective,” said Dr. Steinbaum. “When you start paying attention, you can really see what you’re doing.”
Both the Genesis Framework and StudioPress themese are reasonably priced and in my opinion the best!! If you are confused by what the difference is between the framework and theme, don’t be. The Genesis framework is like the vehicle for your blog basically it what keeps it functioning and moving forward. The theme is the paint job for your vehicle — basically it what makes your blog pretty. You can read about both here. Or you can click here to download The Genesis Guide for Absolute Beginners (PDF – 1.4 MB)
About: Sara, a new mom, is all about living a happy, healthy and fun life. She’s struggled with her weight for years, and, as she puts it, can’t wait for the day when weight no longer gets in her way. Sara’s biggest appeal is that she’s all about using good ole fashioned weight loss techniques — eating healthy and exercising. And that philosophy permeates through her blog, inspiring readers and engaging fans along the way.
Ross Enamait is a boxing coach and trainer. He has a passion for high-performance conditioning, strength, and athletic development. His philosophy is that successful training requires figuring out what works for the individual. On Ross Training, he provides the research and real-world advice his experiences have backed up, but never a “my way or the highway” approach. Visit the blog.
Both the Genesis Framework and StudioPress themese are reasonably priced and in my opinion the best!! If you are confused by what the difference is between the framework and theme, don’t be. The Genesis framework is like the vehicle for your blog basically it what keeps it functioning and moving forward. The theme is the paint job for your vehicle — basically it what makes your blog pretty. You can read about both here. Or you can click here to download The Genesis Guide for Absolute Beginners (PDF – 1.4 MB)
134 pounds down during several major life upheavals may be what Erika of the Black Girl's Guide to Weight Loss is known for, but what she is loved for is her sense of humor, tell-it-like-it-is style, and tenacity. Whether you're looking for exercise ideas or healthy recipes, she's there for you. She also covers more difficult subjects like sexual violence, body image, and racism. Her post What a Victim-Blaming World Looks Like to a Victim will really make you think.
What you definitely need to know about this blog is first, the person who writes it. His name is Andrew Shanahan, and he is a published writer, editor, and publisher, an award winning one. He has struggled with weight issues for a longer period of time, and at some point he realized that he needed to stop it instantly and get back into shape as soon as possible. He started this blog at first to see how many other men were fighting the same issue as he was, and one step at a time, a famous blog was created! He believes a man who tries to lose weight should support himself in three ways – some enjoyable advice, a good weight loss program and definitely a platform where he could get all the support from other men who went or are just going through the same struggle. What Andrew wants is for all men to have the equal support while going through their weight loss process, so if you are seeking support and tips, this is the site for you to visit!
Emily’s bubbly, vivacious personality comes through in her writing every single time she posts. As someone who suffered from Binge Eating Disorder, Emily had spent a lifetime hating herself for overeating and constantly battling the number on the scale. So, she decided to do something about it. She started her blog to deal with her emotional eating, learn to love herself and lay it all out there for the world to follow along. And follow along they did. Emily has thousands of followers, and with the healthy mix of vulnerability and sprightly character her writing displays, she is certain to gain many, many more.

An intriguing blog about a nurse who claims that she can function throughout her entire day on a low carb dieting plan. Her name is Anne, and she is the creator of this unique blog. Thankfully, the times are always changing, so we can always learn something more and something new about obesity as well as dieting and losing weight. This woman is certain that in the future, we will look at all the compounds of the foods in a different way, but until that day comes, she recommends the diet she has put together for herself, by herself. Always trust your body and your instincts, and see what food suits you the best. Yes, you will experiment at the beginning, but in the end it will all be worth it, because you would end up changing your dietary plan to the needs of your body and creating a better image for yourself, inside and out.
This is a perfect example of how whatever you set your mind onto, it can be done. This woman, Diane, the creator of this blog, became successful for her determination and unbelievable results! About 18 years ago, she decided to end her struggle with her weight issues, and succeeded in losing 150 pounds within two years and turning her world upside down for the better. After a while she was a little bit scared that she would gain back the pounds she lost, but after four pregnancies within a period of seven years, her body proved to her that a permanent transformation had been done. This woman is a true inspiration of how dieting should be done, and would gladly help you embark upon your own journey as well. No matter what obstacles, joy or tragedy happens to you, if you keep your body safe, it will keep you healthy. Check her blog out, it is one of the most amazing ones yet!
Good for you Joanna! I have been trying to live a healthier lifestyle too, sometimes it’s hard, but it’s always baby steps. Leading a healthy lifestyle is better than losing weight, that will come naturally and easily. I love that you don’t have a weight loss goal, because it’s really not about the weight it’s about feeling good and being healthy. I am so glad you stopped by my blog! Just remember you can do it and be proud of yourself!! You inspired me! Sometimes I need the motivation too and have a junk food Husband can be hard!!

Michelle Vicari’s weight loss journey began the day she made the decision to do gastric bypass surgery. Michelle struggled with obesity her entire life—and with BMI of 54, several health issues, severe GERD, and obstructive sleep apnea, the surgery saved her life. Not only is she down 158 pounds, but she no longer needs any of the 8 medications she was on prior to surgery and only needs to visit the doctor on her annual checkups. On her blog, you can find recipes and menus for post-surgery lifestyle, health tips, product reviews, and ramblings about her life post weight loss surgery.
Alice Williams created Honestly Fitness with the intention of giving an honest opinion, backed up by factual evidence, about anything and everything concerning fitness, health, and everything in between. Her passion for sharing the reality of the health and fitness world makes her one of our most inspirational blogs. She discusses important and controversial topics, healthy recipes, and provides honest reviews and feedback of all the latest trends in fitness.

3. Be realistic about which habits need to go. "When I was heavy, I'd eat French fries every single day, plus carbs at almost every meal—like a sandwich for lunch or bread with pasta for dinner. A diet so heavy in fried food and carbs just isn't conducive to weight loss. To lose the weight, I went from three large meals a day to six small meals, mostly made of fresh vegetable salads with lean meats and nuts. And no more bread!"
V Shred also offers customized meal plans and training plans that include HIIT (high-intensity interval training) to maximize your time, boost your metabolic rate, and burn fat throughout the day even when you’re not working out. You’ll also get direct access to V Shred’s fitness experts. Combine this with live coaching calls and training hacks, and you will see the results you want.
About: If there’s anyone who feels the pain of bouncing up and down with weight loss, it’s Emily. In 2011, she started working to shed the pounds, and got down to 151 by 2012. Then she went back up again...to 181. 2013 rolls around, and enter: her blog. Emily set out to lose the weight for good. She’s already down to 148, and although she only blogs about two times a month, her quirky style definitely makes them worth reading.
Vanessa is definitely someone to admire. Despite suffering from Long QT Syndrome, a heart condition involving an irregular heartbeat that can lead to fainting spells and even sudden death, Vanessa still puts quite a lot of effort into her health. Her condition makes exercise difficult, but that doesn’t stop her from sharing about all the things she does to change her life. She even has a “101 things in 1001 days,” list that chronicles her attempt to complete 101 self-bettering tasks (including many towards getting fit) in 1001 days.
Keeping a toothbrush handy can do more than polish up that smile (and counter the effects of all that belly-slimming garlic); brushing your teeth throughout the day can also help you ditch that belly fat fast. A study conducted a sample of over 14,000 participants found that brushing after every meal was linked to lower weight. That minty toothpaste flavor not only clashes with virtually every food, brushing may also trigger a Pavlovian response that tells your brain the kitchen’s closed.
What started as a little nudge from her mother, ended up being a major life change for Erika. This woman tells, through her blog, the adventures of her journey, how she managed to slim down, her ups, her downs. She even shares her experience of being pregnant and how her baby girl and the fact that she separates from the father of the child makes her determined that she would gladly make a great living for her and her daughter. This is the push she definitely needed. In order to make more time for her family, Erika decided to be a self-employed mother, on her quest for health, healing and happiness. It is safe to say that she is on a right path to it all, because through this blog, she manages to describe her days and shares the little as well the big successes one person can make.
"If your diet consists of lots of sports drinks, sugar-sweetened drinks like fizzy pop and flavoured waters, or sugary foods like chocolate and cakes, it will make losing weight harder. While whole fruits and vegetables are undoubtedly good for you, they can also sometimes cause weight gain if you eat too much, as they have high levels of natural sugars in them. Low-fat food options might have high amounts of added sugar in there too, so make sure to check the food label.
Instead of subjecting yourself to another endless workout, crank up the intensity and you’ll see results faster than you ever thought possible. The results of a study conducted at McMaster University in Ontario reveal that adult male study subjects who exercised intensely for a single minute had equivalent respiratory and metabolic changes to those who worked out at a slower pace for close to an hour, so if you want to burn through that belly fat, say so long to slow and steady.
134 pounds down during several major life upheavals may be what Erika of the Black Girl's Guide to Weight Loss is known for, but what she is loved for is her sense of humor, tell-it-like-it-is style, and tenacity. Whether you're looking for exercise ideas or healthy recipes, she's there for you. She also covers more difficult subjects like sexual violence, body image, and racism. Her post What a Victim-Blaming World Looks Like to a Victim will really make you think.

Want to hear a cliche story about how a guy loses weight? Want to stop swearing while you are trying to lose some weight? You are in the right place! This guy was borderline obese until the age of 25, and he was literally the one who made the geeks in gym class look good. When he met the love of his life, he decided that before proposing to her, he would get in shape – and this is how the title for this blog was created. His name is James Fell, and he is incredible! Even though his weight loss process took a lot of time, it taught him a lot of valuable lessons – he now knows how to eat healthier, how to respect his body, learned the value of slow and steady work, and how to develop passion for physical activities. The thing he realized is that yes, you can have good genetics and work out just a bit, and be fit and healthy, but what you can do is that you can also make yourself do the program and work your body until you make it. This is a fun blog through which you can learn a lot, including how to never stop working on yourself, from every aspect in life.
About: For some people, the idea of sweating it out in a gym or running for miles along the road is this side of awful. And for them, there’s Graceful Fitness, an approach that incorporates dance, yoga and deep-breathing — but also acknowledges the body’s limits and celebrates rest time. Plus, Graceful Fitness author Faith also has a unique approach to food — blending eating for health with eating for fun. It’s pretty much the peaceful way to incorporate fitness and healthy eating into your weight loss regime, and it’s all done by a young woman whose blog shows you step-by-step how to get there.
Say cheese! Adding some extra calcium to your diet could be the key to getting that flat stomach you’ve been dreaming about. Over just 12 months, researchers at the University of Tennessee, Knoxville found that obese female study subjects who upped their calcium intake shed 11 pounds of body fat without other major dietary modifications. To keep your calcium choices healthy, try mixing it up between dairy sources, calcium-rich leafy greens, fatty fish, nuts, and seeds.
Instant oatmeal may be a lot quicker to make than traditional oats, but what you gain in convenience you lose in nutritional value. Many of the oatmeal’s healthy properties are stripped away in processing, explains Stephanie Lincoln, an eating psychology specialist and the founder and CEO of Fire Team Whiskey Military Health and Fitness. Plus, sugar is added during manufacturing. These two factors turn instant oatmeal into a high glycemic index food, making you feel hungry even after you’ve just eaten. One study found that people who ate instant oatmeal for breakfast instead of eggs were found to eat 81 percent more food during the day. And one thing you don’t want when you’re trying to lose weight is the munchies. Next, don’t miss these 42 easy tricks for losing weight fast.

Your weight loss story is soo interesting. I also lost some wieght 4 years ago with UN diet , but as u said it was much harder to maintain this weight then loosing it. Now I need to start again some diet and I found this Keto diet. I think its interesting , but anyway wish me luck.. 🙂 And if someone is interested in KETO diet I found this amazing guide that can be helpful to u too. U can check it out on this link :http://bit.ly/2sekQmx
Melinda has lost and gained and lost 100 pounds numerous times in her life. But she managed to do it again, and it shows. Now, her blog has expanded from a great resource full of tips, healthy food and race reports (Melinda really likes running) to a place full of restaurant reviews, personal musings about her life and family and day-to-day struggles and victories.
For Liz, it began in November 2011. She’d done it before, but this time was going to be her last. And so it has been. At 235 pounds, Liz started blogging to be more serious about taking off the weight and getting healthy. Slowly but surely, Liz made small changes that have led to an over 35 pound weight loss, with more disappearing every single day. Her writing style is entertaining and fun, but she’s also realistic with the challenges of losing weight. Her mission is to keep going, no matter the ups and downs, and also inspire some people along the way.

I’m not a big milk chocolate fan, and I do love dark chocolate the best. I made different kind of chocolates and things for my family. My family and I eat so different, that I try to incorporates everyone’s taste buds. 🙂 Your right, moderation of anything and you can still lose weight. That took me a long time to learn that. It’s nice to know you can eat more than carrots and celery! Thank you so much Susan for the kind words!

I found your blog through one of your SparkPeople comments. For the past few weeks, I’ve been limiting my caloric intake and eating about 900 calories a day, like you had done in the past. I’m also really limiting my carbs and exercising for an hour a day. But then I read your bio and I see that you eat wonderful things like pancakes for breakfast, so now I’m inspired to allow myself to eat good foods! You have a great story and delicious looking recipes, thanks for sharing!


Keep researching. I’ve recovered from sciatica pain, lost 19 lbs, dramtically reduced my cholesterol and lowered by blood pressure from 137/93 to 125/89 in 3 months ! Read Dr Greger’s book: “How Not to Die” and Dr Campbell’s book: “The China Study.” Watch the documentary “Forks Over Knives.” Look up Dr Ornish, Dr Barnard and Dr Esselstyn. I’m convinced that eliminating all (or almost all) animal protein from your diet is the way to go. There’s a mountain of evidence that shows a whole food, plant based diet can prevent many cancers including prostate and breast cancer and even reverse many major diseases like heart disease (Dr Esselstyn). Dairy is very bad for you, your patients and your kids. But, don’t take my word for it, you’re a doctor, do the research. Dr Greger’s book references thousands of studies. May be the best place to start.
What are you doing this weekend? I hope you’re signing up for MEND our new virtual 6 week workshop with the wonderful @rosiemolinary We launched a BONUS #bodykindness #podcast today and we have a coupon code for listeners. Enter SpiralUp at registration and you’ll save $130— all 6 weeks for $299 included our live session and Facebook group. Head on over to the podcast for Rosie and Rebecca insight. Then sign up for MEND with us... the only thing broken is how you see yourself. Starts 3/14
Thank you for sharing your story and your advice! Very good advice! I don’t think you look gross above…I think you look happy. Never call yourself gross…its not a healthy thought. YOU are beautiful…your size doesn’t define you. I am soo proud of you though…taking such an interest in your health and habits and helping others, AND loosing weight and feeling better all around. What a beautiful thing!
In January of 2010, I was home from work, and I was flipping through the On Demand channels and I saw a circuit training workout “Boost Your Metabolism” from Jillian Micheals.  I hadn’t a clue who she was, but I did the workout and I thought I was going to die!  I couldn’t walk for 3 days and I was sore as hell.  That’s when I knew I was out of shape and needed to up my exercise, because walking wasn’t enough anymore.  At that time I also started my Getting in Shape 2010 group on Facebook.  I needed a place to share healthy living, get support because I wasn’t getting that at home and to learn from others.
When you drink liquid carbs, like the sugar in soda, your body doesn't register them the same way as, say, a piece of bread, according to a review of studies published in Current Opinion in Clinical Nutrition & Metabolic Care. That means, even though you're taking in calories, your fullness cues aren't likely to signal that you're satisfied once you finish off a can. And that can lead to consuming more overall.
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